Seethe is defined as, "to be filled with intense but unexpressed anger". It is the outcome of a classroom project at The Glasgow School of Art. The brief was to create a brand based on one the seven deadly sins. Our assigned sin was wrath, so we chose to create a brand that stands for expressing and communicating anger (something that is largely deemed as unacceptable in society) in a safe and non-confrontational manner.
The project was done in teams of 4, with each member creating an individual product after synthesising a brand and its manifesto collectively.
I was responsible for the visual branding of Seethe and designing its product - 'Sync'.
